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This web page has the following in the web page, "Japanese samurai armour and swordsmanship classes." We saw that the web site also stated " Established in November 2000, Muso Shugyo Ryu is a martial arts and living history club dedicated to the Japanese samurai." It also said " The club is named after the samurai warrior pilgrimage Muso Shugyo, a journey a samurai would take, traveling the country to learn new styles and skills and to broaden his knowledge and understanding of both himself and the martial arts. Sengoku-Jidai - Warring states period - 1392-1603 - Mass armour battlefied conflicts." The header had samurai sword as the highest ranking optimized keyword. It is followed by samurai warrior, samurai martial arts, and samurai costume armour which isn't as ranked as highly as samurai sword. The next words artofthesamurai.co.uk uses is japanese samurai warrior. samurai japan was included and might not be understood by web crawlers.